While it follows the general idea of the DDR brand, the community site is not based on any one product; the look was achieved using box art from across all the games and with input from Konami, and a fresh new coat of paint that references a sort of futuristic user interface. This allows the site to feel related to every part of the DDR Universe, but still maintain a separate identity of its own.

The design actually went through a bunch of revisions and a complete team change on the client’s side before settling on this final product. It’s surprisingly difficult to balance all the visual interest that’s expected with a video game franchise with all the flexibility and room that’s needed for a social network’s wealth of content; I think the final product achieves that balance well, feeling very much like a DDR product but also feeling open and clean enough to fit various types of content.

I delivered: Photoshop PSDs

TIAS was a challenge because it needed to feel like more than a simple sports blog. It needed to reflect not only soccer but also the culture around the sport, as well the author himself (it could be argued that TIAS is equally a study of all three). After missing the mark a few times, we landed on a look that straddled the line between beautiful and chaotic, while remaining very readable and engaging. Reclaimed wood (which Adam had a particular affinity for), large photo space, sleek elements mixed with light weathering effects. The overall effect is one of an extremely well-crafted piece of equipment that has seen years of use, but is only better for it.

In addition to the blog’s design, we worked out a neat little logo mark that plays on the American soccer idea; A star constructed from five pentagons that evoke a soccer ball. Fun right?

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Gleukos’ brand is active and energetic, but also refined, elite and uncompromising. For their site I tried to show both sides; colorful and full of motion, but also sleek and intelligent.

The silver curves mirror the product packaging, and the halftone pattern found throughout their marketing materials is referenced in the yellow header area. The large amounts of whitespace, however, and the otherwise subtle color palette, convey a smarter, more mature product – less manic or severe, more intelligent, determined and enthusiastic.

Given that, at the time, Gleukos had no means of selling product through the website, the question of primary messaging was fairly simple; Explain what Gleukos is and why it’s different. Secondary objectives included allowing users to find places near them that carried Gleukos, and showcasing the small but growing community they’d spent so much time building.

Users can then click into a course to view a description, scorecards, events, etc.

I delivered: Photoshop PSDs

I delivered: Photoshop PSDs

The site was designed to emphasize Ebbets’ heritage, and to create an engaging story around the products and the company itself. Baseball themed elements and period details are offset by weathering and more modern type choices, all finished off with an actual scan of the tag placed in every Ebbets Field garment.