While it follows the general idea of the DDR brand, the community site is not based on any one product; the look was achieved using box art from across all the games and with input from Konami, and a fresh new coat of paint that references a sort of futuristic user interface. This allows the site to feel related to every part of the DDR Universe, but still maintain a separate identity of its own.

The design actually went through a bunch of revisions and a complete team change on the client’s side before settling on this final product. It’s surprisingly difficult to balance all the visual interest that’s expected with a video game franchise with all the flexibility and room that’s needed for a social network’s wealth of content; I think the final product achieves that balance well, feeling very much like a DDR product but also feeling open and clean enough to fit various types of content.

I delivered: Photoshop PSDs