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	<title>Nekai &#187; ecom</title>
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	<link>http://nekai.net</link>
	<description>The blog of Portland-based designer Jeff Reynolds</description>
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		<title>Hodgson Mill Foods</title>
		<link>http://nekai.net/portfolio/hodgson-mill-foods</link>
		<comments>http://nekai.net/portfolio/hodgson-mill-foods#comments</comments>
		<pubDate>Tue, 03 Jan 2006 05:17:55 +0000</pubDate>
		<dc:creator>Jeff Reynolds</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[ecom]]></category>
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		<guid isPermaLink="false">http://nekai.net/?p=334</guid>
		<description><![CDATA[Hodgson Mill is a small, family-run company that makes natural foods without preservatives or other nasty things. They wanted a site that reflected a strong sense of heritage and that would accommodate a large amount of editorial content as well as an ecom engine.

I delivered: Photoshop PSDs
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			<content:encoded><![CDATA[<p>Hodgson Mill is a small, family-run company that makes natural foods without preservatives or other nasty things. They wanted a site that reflected a strong sense of heritage and that would accommodate a large amount of editorial content as well as an ecom engine.</p>
<p><a href="http://nekai.net/wp-content/uploads/hm_home.jpg" title="Hodgson Mill Homepage" rel="lightbox[334]"><img src="http://nekai.net/wp-content/uploads/hm_home-530x490.jpg" alt="" title="Hodgson Mill Homepage" width="530" height="490" class="aligncenter size-medium wp-image-358" /></a></p>
<p>I delivered: Photoshop PSDs</p>
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		<title>Ebbets Field Flannels</title>
		<link>http://nekai.net/portfolio/ebbets-field-flannels</link>
		<comments>http://nekai.net/portfolio/ebbets-field-flannels#comments</comments>
		<pubDate>Mon, 02 Jan 2006 05:12:32 +0000</pubDate>
		<dc:creator>Jeff Reynolds</dc:creator>
				<category><![CDATA[portfolio]]></category>
		<category><![CDATA[ecom]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://nekai.net/?p=324</guid>
		<description><![CDATA[This is one of the oldest sites in my portfolio, and one that still makes me smile a bit every time I see it. Ebbets Field Flannels sells authentic reproduction jerseys from any sport &#8211; you can find everything from an 1883 New York Gothams wool flannel to a 1972 Soviet CCCP Hockey jersey here, [...]]]></description>
			<content:encoded><![CDATA[<p>This is one of the oldest sites in my portfolio, and one that still makes me smile a bit every time I see it. Ebbets Field Flannels sells authentic reproduction jerseys from any sport &#8211; you can find everything from an 1883 New York Gothams wool flannel to a 1972 Soviet CCCP Hockey jersey here, and everything is made with an almost fanatical attention to quality and detail.</p>
<p><a href="http://nekai.net/wp-content/uploads/ebbets_home.jpg" title="ebbets_home" rel="lightbox[324]"><img class="alignleft size-medium wp-image-200" title="ebbets_home" src="http://nekai.net/wp-content/uploads/ebbets_home-530x477.jpg" alt="ebbets_home" width="530" height="477" /></a></p>
<p>The site was designed to emphasize Ebbets&#8217; heritage, and to create an engaging story around the products and the company itself. Baseball themed elements and period details are offset by weathering and more modern type choices, all finished off with an actual scan of the tag placed in every Ebbets Field garment.</p>
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