Working with Nike means doing some of the most innovative and forward thinking work imaginable. It also means being pushed to create the best possible solution. The WE Portal came to us in the form of a problem: how do we engage employees to get involved in their communities, while still leveraging the organizations that those employees have had relationships with for years?
First, a bit of background. Nike has always been a leader in the social change space; Nike employees are some of the most philanthropic and generous people that anyone is likely to meet. But even for them, finding those opportunities to give back to one’s community has always proved to be a bit of a challenge. Nike works with dozens of organizations that provide opportunities to volunteer or donate, but visiting all of their separate websites and using all of their individual search methods just to find some way to volunteer tends to be quite a chore.
The WE Portal breaks down that barrier to entry by presenting giving opportunities from multiple sources in one easily searched and sorted place. Thanks to the WE Portal, Nike employees are now able to find opportunities to volunteer, to make matched donations, and to find advocacy around the topics that they are most passionate about, regardless of the source of that opportunity – even other Nike employees can submit them.
In launching the WE Portal we successfully executed a project that involved every bit of our skillsets – from initial concept to interface design to development to branding to print materials. The WE Portal is currently Nike’s primary internal platform for encouraging employees to get involved with their communities—a platform which we continue to work on and improve daily—and the employees who use it to make the world a better place remain a constant source of inspiration.
By the way, I would be remiss if i didn’t mention how much of the design work on this project was also done by my friend and WTM colleague Todd Quackenbush. He was instrumental especially in the early stages of visual design and the WE Portal wouldn’t look nearly as good as it does now without his involvement.
Nekai.net is my blog.
Below, you'll find a hauntingly realistic portrait of my visage; that's right, cartoon Jeff in all his glory. Coming soon: Personal statistics! Things like height, weight, and allergy information. Fun.
Welcome
Nekai.net is the online home of Portland, Oregon based web designer Jeff Reynolds. My largely unfounded opinions are to the left. While you're here, feel free to take a look at my portfolio, peruse some older posts in the archive, or just drop me a line.
When you're finished here, head over to We the Media, where I'm co-founder and creative director.
The Small Stuff
- Placehold.it
Simple little placeholder image generator. Plugs right into your HTML. Fun fun. - TunesTEXT Lyrics widget
As far as I've been able to find, this is the best iTunes lyrics dashboard widget. - Showcase TiVo Dashboard Widget
Against all odds, this widget actually seems to work; Download clean, DRM-free HD videos off a tivo. Finally.