When We the Media was approached about The Hookup, the newly-minted Nike Sportswear brand had a vision of using twitter to engage local retail customers. A cool idea, to be sure – but there weren’t many specifics in terms of execution yet.
After sitting down and tossing out some ideas, we arrived at a pretty radical (but undeniably fun) idea – create an entire Nike-branded twitter platform, with loads of custom functionality for sneaker shops.
That platform eventually became The Hookup, A fully-featured Twitter client that is not only branded to feel premium and polished in the Nike tradition, but also contains a ton of additional functionality aimed at building relationships between sneakerheads and their local sneaker shops.
Once a user is verified as a retailer, they’re given access to a bevy of tools designed to make it easy and fun to create twitter-based missions. In essense, missions are simple mini-contests with rewards. Retailers can easily create their own, or they can choose from a few premade default missions. They can vary in complexity from “first person in the door today gets a t-shirt!” to more complex, labyrinthine objectives.
In addition to creating missions, retailers are given special status on the site so that users are the first to know if their favorite local shop tweets about a new shipment of quickstrike or one-time-only kicks. The Hookup even allows for finding shops near you, so if you don’t have much sneaker game yet, it can help you get there.
Nekai.net is my blog.
Below, you'll find a hauntingly realistic portrait of my visage; that's right, cartoon Jeff in all his glory. Coming soon: Personal statistics! Things like height, weight, and allergy information. Fun.
Welcome
Nekai.net is the online home of Portland, Oregon based web designer Jeff Reynolds. My largely unfounded opinions are to the left. While you're here, feel free to take a look at my portfolio, peruse some older posts in the archive, or just drop me a line.
When you're finished here, head over to We the Media, where I'm co-founder and creative director.
The Small Stuff
- Placehold.it
Simple little placeholder image generator. Plugs right into your HTML. Fun fun. - TunesTEXT Lyrics widget
As far as I've been able to find, this is the best iTunes lyrics dashboard widget. - Showcase TiVo Dashboard Widget
Against all odds, this widget actually seems to work; Download clean, DRM-free HD videos off a tivo. Finally.