Dance Dance Revolution Community

Dance Dance Revolution fans are pretty intense. Enough so, in fact, that they’d created literally dozens of homebrew communities dedicated to the game – oddly enough, however, Konami had never created one of their own. Realizing the potential of an entire social network devoted to one of their most popular franchises, they got in contact with Agora Games and myself to develop and design a DDR Community site from the ground up.

While it follows the general idea of the DDR brand, the community site is not based on any one product; the look was achieved using box art from across all the games and with input from Konami, and a fresh new coat of paint that references a sort of futuristic user interface. This allows the site to feel related to every part of the DDR Universe, but still maintain a separate identity of its own.

The design actually went through a bunch of revisions and a complete team change on the client’s side before settling on this final product. It’s surprisingly difficult to balance all the visual interest that’s expected with a video game franchise with all the flexibility and room that’s needed for a social network’s wealth of content; I think the final product achieves that balance well, feeling very much like a DDR product but also feeling open and clean enough to fit various types of content.

I delivered: Photoshop PSDs